VTB Bank is the #1 fan of Georgian football. That is why VTB Bank and echolize cooperated to create a Private and Public Influencer Marketing Campaign in support of the November 12 Match between the Georgian national team and Northern Macedonia.
More than 50 influencers were involved in the campaign. Due to the COVID-19 regulations, the social network was the only place where we could effectively express our support.
Within the campaign, we used various Social Media Platforms: Facebook, Instagram, TikTok.